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Understanding and measuring brand activation success and popup stands has previously been limited as a result of exceedingly complicated and high technology costs. That changes now with iCape Activations. Use data-based decisions to capitalise on activations.

ACTIVATION ANALYTICS SOLUTIONS
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CUSTOMER
COUNTING
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DEMOGRAPHICS
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WORKFORCE 
PLANNING
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CUSTOMER
TRACKING
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STRETEGY & 
MEASUREMENT
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AD HOC PROJECT
ANALYSIS
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CONVERSION
RATE
ACTIVATION ANALYTICS BENEFITS

  • Monitor customer engagement at marketing activations and popup locations

  • Maximize opportunities through correct staff to customer ratio

  • Ensure optimum staffing for both efficiency & customer service

  • Improve operating efficiencies

  • Understand activation attraction

  • Understand the impact of demographics

  • Understand the impact of placement of marketing material

  • Understand space usage and optimization

  • Understand activation space capacity

  • Ensure most effective placement of activation for maximum impact

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